The Three Story System
Frank Kern
Interest → Desire (Demonstration Story) → Buy (Transformation Story)
The Interest Story
Short videos, tweets, social posts, ads to strangers
What she wants **
How she gets it *
What happens next
The Demonstration Story
Longer videos, emails, articles, re-targeting ads
What she wants *
How she gets it **
What happens next
The Transformation Story
In sales videos, webinars, sales letters, presentations
What she wants
How she gets it *
What happens next **
1 part: "Now you can get what you want", 2 parts "here’s how it works", 3 parts "here are the results you can expect"