Content
From where they are to where they want to be
Don’t know programming -→ Want cool job / want to run a SaaS business / want to create and sell an app
What have you got to do?
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learn programming
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convince someone you know programming OR just do it
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deliver on that promise (or else you won’t keep the cool job)
1a. Cool but …
don't I need to know a lot of maths?
I'm not sure I have the time
Can you really get a programming job without a college degree?
-- show the self-made sites, onemonth, interviews, etc., https://www.instagram.com/selfmadecoders/
Am I smart enough?
- your worst fear ... you will be judged .. you will survive :-)
1b. What if?
It's too hard
during me years as a consultant I went to several "mini job-interviews" — and what a lot of employers ask is "do you actually know how to program". They say you wouldn’t believe how many people try get programming gigs without knowing how to program — so if you just know that, you know how to program, you’re ahead of the curve!
Stats: pay for programmers
Self made programmers get jobs as well
The freedom — cool jobs or create your own thing
Content
You’re going the be talking about the same three things again and again.
Content ideas --- reddit, buzzfeed, competitors, forums, questions from customers, google "stories about programming", stories about getting a programming gig/job
WRAPPPING
I was on buzzfeed, reddit, dan sullivans podcast and saw/heard bla bla and I agree/disagree, and here’s how this is relevant to you … if you want … then you [the content you say all the time]