Gi dem noe å leve opp til
You’re the kind of person who takes this seriously. Secret #x: For those who are serious about becoming a programmer
Det er farlig å være oveflødig
The new way of learning programming (concrete to abstract, not the other way around)
Trust
I salgsmateriale: the case against Java: In the course, we’ll even cover the few times you might not want to consider Java
Kapitler med spørsmåls-titler
Hvorfor lære seg å programmere
Etterspørselen bare øker Skaff tall
Gamle jobber forsvinner Vi automatiserer Surf bølgen ikke bli knust av den
Hva om jeg lærer feil språk?
Hva om jeg ikke er lur nok?
Er jeg for gammel?
Det er så mange verktøy og språk og teknologier, hvor skal jeg starte? Hva om jeg lærer feil?
Tar det alt for lang tid?
Jeg har hørt at Java er gammelt
velg kjedelige teknologier Trygt Har bevist sin evne til å vare Mange eksisterende systemer Ingen har fått sparken for å velge Java Battle proven / hardened
USP
3 problems it solves
Getting customers consistently
Don’t need to be very technical Don’t need to start from scratch figuring it all out — it is done for you (structure, not content) — the structure sells
Power phrase: the only Benefit phrase: eat your favourite foods Enabler phrase: and still lose weight
Prime benefit: help more people
Story Selling
If I can make them believe that (my new opportunity) is the key to (what they desire most) and is only attainable through (my specific vehicle) then all other objections and concerns become irrelevant and they have to give me money.
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